If you want to run a successful retail business then you need to get noticed and ensure your brand message comes across loud and clear. Successful retailers know that signage is the key.
As a potential customer walks by your shop you have about three seconds to let them know what they will find inside. Professional signage doesn’t just simply attract customers, if implemented correctly it provides just the right amount of information and invites customers into your business to try your product.
At the end of the day simplicity is key to the success of your signage. Keep your message short, coherent and direct. You will increase footfall, and avoid confusing your customer and as a result you should see an increase in your sales. Remember, signage is your key call to action from the outside in, so make sure your message is clear.
Sometimes you need think about what statement you want to make. That’s why large billboard signs are important to grab people’s attention in the street and encourage them to visit your shop. Make sure your choices of fonts are crisp, clear and visible from a distance.
Professional signage doesn’t have to come at a significant expense. The crucial aspect is ensuring that the imagery created can project the message required about your brand and products. Make sure that your design is simple a legible and is in the correct CMYK colour format required for print. If this is something you know will be tough to achieve consult one of our design team who offer a comprehensive artwork check and proof service.
It’s worth noting that varying your use of print materials can help elevate your campaigns. Be it wooden boards to window graphics to tension fabric light boxes, each material has its own unique set of advantages when it comes to signage and branding.
The last thing to consider is the lifespan of your signage. Is it for a temporary sale or is it an external shop sign that will need to stand the test of time. Therefore think about what you require from your signage and consider the best materials and print processes to get the most from your signs.
Retail Signage Musts
- Be Specific and consistent with your message
- Keep fonts clear and visible and overall keep the design simple.
- Make a Call To Action