When it comes to event branding, whether it's a marathon, a roadshow or a fun run, there are lots of great ways to promote your brand and that of your sponsors. If you want to make a big impact you need to remind the people running or taking part in the event who is giving them the experience and do it at every opportunity. If you watch the Olympic Games, or any other big sporting events you will be in no doubt who is running or sponsoring it, with everything from banners to flags and even the uniforms worn by stewards will all be branded.
So here are 3 tips to help you brand your next event...
1. Your Message
What is the overall message of your event? You need to make sure that whether you want to create a feeling good feeling about your brand or want to communicate a key message about your company that it's incorporated into everything that you do, from printed material through to banners, clothing and the announcements over the PA system. Continue Reading