Popular with Londoners, UK and international visitors alike, the flags are a fitting and patriotic tribute to one of London’s most iconic shopping streets – and to British Culture – in celebration of the Queen’s Diamond Jubilee.  The gigantic flags were hugely popular when first displayed to celebrate the Royal Wedding of William and Katherine in 2011. 

Commencing at the BBC building, north of Oxford Circus, a sky of 140 flags suspended from 28 crossings will lead to Piccadilly Circus before continuing down Regent Street in the south.   Each flag measures 4 x 2.5 metres in size and will create a striking backdrop to one of the world’s most famous historical shopping thoroughfares. Heddon Street and Swallow Street, Regent Street Food Quarters, will also have Union flag bunting in the street.